Edwyn Collins, late frontman of Orange Juice, summed it up nicely. There are a lot of protest singers in the world of content marketing. But it would be nice to hear a different song from time to time.
Since circa 2010, we've had a very interesting development in business marketing. Content has become really important. But do we really need to keep telling ourselves that? I don't think so. What we do need is some inspiration on how to do it differently.
So don't give us another Ten Tips for repurposing content. Find something new. And while you're at it, have a listen to a great song.